Become a better app marketer.
Introducing Apple Search Ads Certification. Learn more
Apple Search Ads is an efficient and easy way
to help people discover your app at the top of
App Store search results.
There’s no better place to be seen than
at the top of App Store search.
The Internet privacy company that empowers you to seamlessly take control of your personal information online, without any tradeoffs.
Choose the solution that fits your needs.
With Apple Search Ads Basic, intelligent automation helps maximize your results. You pay only for installs at a cost you choose — for budgets up to 10,000 USD per app, per month. Only minimal management is needed, and our quick-view dashboard helps you track performance.
With Apple Search Ads Advanced, you manage your own campaigns. You choose keywords and audiences, and set your own bids and budgets — paying only when a user taps your ad. Detailed reports let you track key metrics, and our APIs help you measure value and manage at scale.
Your app’s relevance to the user’s search query,
among other factors, determines if your ad
is the one shown.
Thoughtfully craft your app titles,
descriptions and metadata with highly
appropriate keywords to improve your
Studio video editing software. relevance for Apple Search Ads.
User response is an important
signal of ad relevance. If customers
don’t tap on an ad, Apple Search Ads
will stop showing it to them.
Developers are growing their business with Apple Search Ads.
Here’s what they’re saying.
“There is no better place to advertise our games than the App Store. With Apple Search Ads, we can drive high quality acquisition as well as improve conversions and ROI.”
Lamia Shreim, Tamatem
“Apple Search Ads is one of our most efficient acquisition channels. Our brand keyword campaigns capture high-intent demand from prospects on the App Store.”
Diana Lai, Experian
“With Apple Search Ads, we can launch in a new market quickly, promote brand terms to maintain a competitive advantage, and scale quality acquisition globally.”
Denis Shtern, Playrix
“We centered our entire marketing strategy around Apple Search Ads and easily scaled revenue globally because customer intent is so strong.”
Sanghyeog Kim, Mobirix
“Apple Search Ads is integral to our overall marketing strategy. It’s a game changer for customer acquisition and accelerated our growth in key regions at an impressive pace.”
Erwan Jacob, Talabat
“We grew our installs from Apple Search Ads by 400 percent year over year, and attracted more shoppers who show stronger intent.”
Katie Lynch, Wayfair
“Apple Search Ads is our top customer acquisition tool for reaching iOS users across key markets.”
Kenbun Chen, Ash Tale
“Apple Search Ads helps us identify integral insights for each market and attract customers with higher intent who define our success as a business.”
Scott Kepnach, Rappi
“In terms of ROI, Apple Search Ads outperformed all similar ad platforms. We were able to drive more impressions as well as strong revenue growth.”
Reo Terezawa, Skyticket
“Apple Search Ads helped us determine which markets were our biggest opportunities and attract new, more
engaged customers.” Microsoft word for macbook air 2013.
Ron Schneidermann, AllTrails
“Customers acquired through Apple Search Ads are over 20 percent more likely to book a ride after downloading our app, compared to customers acquired through other channels.”
Marina Terekhina, Yandex.Taxi
What software does cricut use. “The 90-day retention rate from Apple Search Ads customers was 2.5 times higher than other platforms.”
Kosuke Tsuna, NEXON
“Over the past three years, we’ve acquired more than seven million downloads through Apple Search Ads.”
Ylli Qerkini, iTranslate
“With Apple Search Ads, we were able to
localize our strategy, quickly optimize,
and reach the right customers.”
Denis Bulichenko, Routes Software
“Apple Search Ads helps us quickly launch
and scale in new markets, often gaining
a first mover advantage.”
Eugenio Fasano, Omio
“Apple Search Ads was by far the most efficient and scalable paid channel for our app relaunch.”
Brooke Tarabochia, Peloton Digital
“Apple Search Ads is our top reacquisition platform, driving a strong amount of returning users.”
Morry Mitrani, Bumble
“Apple Search Ads drives much higher return on investment than any of our other advertising platforms.”
Feng Luo, iADBrain
“Apple Search Ads has become Strava’s most trusted, efficient method of expansion.”
Michael Nguyen, Strava
“With Creative Sets, you can place ad creative in front of customers that aligns exactly with their searches on the App Store.”
Tyler Cooper, TextNow
“Apple Search Ads is a powerful tool for every
developer interested in driving awareness,
acquisition, and growing revenue.”
Joséphine Robert, Voodoo
“Nothing compared to the Apple Search Ads
performance. It is now the only
acquisition platform we use for iOS.”
Guillaume Martin, Pictarine
“Apple Search Ads consistently helps us scale growth and deliver engaged users.”
Tim Ming, American Well
“Apple Search Ads has helped us continue to grow and stay #1 because of the visibility
we get on the App Store.”
Jeet Niyogi, Playtika
https://coolifile624.weebly.com/driftland-the-magic-revival-2019.html. “The quality of downloads is so good that the number of users upgrading from free to subscription is double that of any other paid channel.”
Yuval Kaminka, JoyTunes
“Apple Search Ads has given us a huge increase
in engaged users in multiple regions.”
Stephen Homer, Postsnap
“Our acquisition costs with Apple Search Ads
are less than a third of what we’ve seen
on any other channel.”
Mike Jirout, Cruiseline.com
“Results have been phenomenal. Apple Search Ads has been extremely helpful, especially for a small business such as myself.”
Huxley Seidman, Kitefaster
“Rosetta Stone is already an identifiable brand,
but increased visibility with Apple Search Ads is
helping drive conversions with long-term value.”
Matt Hrushka, Rosetta Stone
Apple Search Ads adheres to Apple’s privacy standards by
respecting user privacy and ensuring only relevant and
appropriate ads are shown.
Grow your business by promoting your apps at the top of
App Store Search. Get started with
Apple Search Ads.
Over the past few years, there have been multiple rumors, leaks, and other info that suggests Apple is working on its own search engine. A recent report from Financial Times rounds up a lot of these details while also suggesting that Apple’s efforts in this realm are increasing.
It is very likely Apple is fast-tracking a search product due to Google’s current legal situation. The Big G is under investigation related to alleged antitrust violations which center on Google Search. If Google ends up needing to roll back its partnerships due to this investigation, Apple could be in trouble.
Related: Google buyer’s guide: Everything you need to know about Google hardware
As of now, the default search engine on Apple iPhones is Google. Allegedly, Google pays Apple up to $12 billion per year for that privilege. If Google can’t do that anymore, an Apple search engine will be necessary, or else Apple could face user experience issues.
The FT report summarizes the efforts Apple has already taken in the search realm. It’s hired multiple people with work histories related to search engine development (including ex-Googlers) and has increased its job postings related to that same topic. FT also noticed a strong uptick in activity related to “Applebot,” a web crawler that aggregates massive amounts of internet data.
Very recently, Apple changed the way searches work on iPhones. Now, the first results from web searches come from Apple, not Google. It appears this is only happening in iOS 14, though.
As of now, it’s not clear if Apple is looking to actively take on Google in the search industry. That seems a foolhardy task, considering how other search engines can barely compete. However, if this antitrust suit falls outside of Google’s favor, the search landscape could become quite different. We’ll need to take a wait-and-see approach. Ultimately, though, it appears an Apple search engine is happening, at least when it comes to iPhones.
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